Welcome to Prime Resources Company Limited (PRC)

A trusted leader in mid-density apartment development across Auckland’s urban fringe. With a proven track record in delivering robust, high-quality residential projects, PRC offers investors, partners, and residents the opportunity to participate in New Zealand’s growing city-living market. Backed by strong financial governance, experienced project management, and a vision for long-term community development, PRC is building the future of sustainable urban housing—one project at a time.

Population Forecasted to Grow by 16% to over 2 million people by mid 2030's

At Prime Resources Company Limited (PRC), our core mission is to reshape the future of New Zealand's urban landscape through high-quality, mid-density apartment developments that deliver exceptional value for both residents and investors. As Auckland grows and housing needs evolve, our focus is on creating sustainable, resilient, and well-designed residential projects that meet the demands of a modern population — without compromising on livability, quality, or long-term economic performance.

With a strong foundation built on transparency, performance, and investor trust, our next chapter is about scaling impact: doubling the company’s size through strategic equity placements, growing our capital base to over $120 million. PRC is not just a developer — we are a long-term partner in transforming how New Zealand lives, builds, and invests.

Rising Demand for Mid‑Density Apartments in Auckland

Recent industry data from CBRE’s Residential Advantage 2024 summary shows strong momentum in Auckland’s medium‑ and high‑density residential segments, particularly around build‑to‑sell and build‑to‑rent apartments. CBRE The report indicates that as price pressures on standalone houses continue, more buyers are turning to apartments for affordability, convenience, and reduced maintenance.

Simultaneously, BRANZ’s research into Medium‑Density Housing (MDH) confirms that demand for well‑designed, accessible multi‑unit housing is growing rapidly. Branz The upshot for developers is clear: mid‑density apartments are no longer niche — they are becoming a critical part of Auckland’s housing solution.

What Auckland Residents Say About Living in Medium‑Density Housing

A recent study by Auckland Council and the Urban Design Unit (“Life in Medium‑Density Housing in Tāmaki Makaurau”) surveyed over 1,300 residents living in recently built medium‑density homes. Knowledge Auckland Key findings reveal high satisfaction with MDH for smaller households (one or two adults). Features like proximity to services, walkable streets, low maintenance, and modern amenities are repeatedly cited as advantages.

However, the study also noted that many apartment designs could improve in terms of storage, usable outdoor spaces, and achieving best practice internal layout standards. Knowledge Auckland These insights represent opportunities for well‑planned developments to stand out — particularly projects that offer smart layouts, robust amenities, and thoughtful communal spaces.